GoCustomized, known for its unique, personalized phone and tablet cases, has experienced explosive growth over the course of the last 3 years. It all began with one unique product, a personalized iPhone 4S glass back plate. Since then, over 200.000 customers have found exactly what they are looking for in GoCustomized’s extensive and ever-expanding product portfolio. The initial success in the Dutch and Belgian market has spring boarded GoCustomized into seven European markets including the United Kingdom. The key to success has been a solid and innovative online marketing infrastructure in combination with a mixture of automated processes. The ambition is to become a clear European market leader in both the business-to-business and consumer market for personalized products. Future growth prospects consist of GoCustomized’s entry into the US market.